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Earning Followers: Influence Marketing, False Advertising and the Federal Trade Commission

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Earning Followers: Influence Marketing, False Advertising and the Federal Trade Commission

On Feb. 10, 2017, the Federal Bar Association’s Fashion Law Seminar panel “Earning Followers: Influence Marketing, False Advertising and the Federal Trade Commission” will examine social media marketing and endorsements. Companies pour marketing dollars into social media testimonials, paying everyone from Oscar winners to fashion influencers in order to reach customers. The 4th Annual Fashion Law Seminar in New York City will explore the latest FTC cases and best practices as well as new guidelines that call for clear labeling when digital media messages mimic editorial content.  Take advantage of early bird rates and sign up today at www.fedbar.org/fashionlaw17.

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