Last night, 60 Minutes did a report on the new wave of social media stars and how they are influencing this new medium of communication. Here is the beginning transcript of what was discussed.
There is a new trend in advertising that might surprise you. It doesn’t show up in any traditional media. It’s exploding on mobile devices, set off by young people — most in their twenties — who have attracted large numbers of followers on social networks — platforms like Facebook, Twitter and Snapchat. They’re called social media influencers. And some of them have larger followings than the most popular movies or TV shows.
Major companies are paying them millions of dollars to influence their followers –– and persuade them to buy products… to continue reading go here.