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Social Media Attorney Position: Machinima

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Social Media Attorney Position: Machinima

Machinima is the most notorious purveyor and cultivator of fandom and gamer culture. The FIRST! Many2Many programming service (M2M), we create, curate and celebrate the best fandom and gamer content across multiple video platforms. As one of the largest online video platforms in the world, Machinima programs to a community passionate about video games, animation, movies, TV, and the other endless forms of pop culture. With a focus on scripted, topical and gaming programming, and a talent network of thousands of programmers, Machinima reaches over 170M viewers each month.

Machinima’s programming reflects an enormous passion for gaming, heroes and comics among the world’s most socially engaged fans. We work with the most dynamic creative talent to produce original and re-imagined narratives across all genres, including scripted, reality, docu-series, game-play, walk-throughs, animation, news and entertainment.

Position Summary

Machinima is seeking an experienced lawyer to act as lead attorney advising the company on matters related to advertising and brand agreements, sponsorship’s, social media activities, influencer engagements, contests and promotions and related matters. In addition, this lawyer will advise the company on matters related to influencer and user-generated content campaigns and influencer and other advertising disclosures. Candidates should have knowledge of and experience advising on marketing, advertising, influencer and social media issues and obligations, including disclosure obligations, as required by the FTC and international equivalents, especially as related to digital programming, platforms and content.

Key Relationships

Report To:                           This role will report to the General Counsel of Machinima

Other Key Relationships: Sales, Integrated Marketing, Talent Management, Content and Programming teams.

Primary Responsibilities

Work with sales and content teams to provide legal advice on proposed custom content and influencer campaigns;

Successfully negotiate and close media and custom content campaign agreements with major agencies and brands;

With the assistance of the talent management team, successfully negotiate and close agreements supporting the campaigns, including agreements with influencers.

Work closely with sales and talent teams to ensure the campaigns comply with all relevant laws, rules and regulations, including FTC guidelines;

Oversee internal and external training regarding compliance; and

Work closely with internal social media team, production team and other stakeholders to ensure compliance.


Juggling multiple projects simultaneously;

Working under tight deadlines;

Creativity in identifying ways to improve processes and work-flows and leadership in implementing them

Maturity in dealing with internal and external clients; and

Ability to work independently.

Candidates should have 5+ years’ experience advising clients on the issues described above. Relevant in-house experience is a plus.   Candidates must be a member of good standing of the California Bar or eligible to be Registered In-House Counsel with the California Bar.

We Offer:

•   A dynamic environment focused on operational excellence, attracting developing and retaining A+ talent and having fun!

•   Wicked affordable PPO medical, dental, vision, life insurance, and 401k plans. Our HMO option is FREE!

•   Unlimited paid time off, and we even close for 2 weeks over the year-end holidays!

•   Socially conscious and community oriented company.

•   Numerous engaging, fun team building events planned by our FUN POLICE!

•     Competitive base salaries, bonuses

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